We use your personal and other information for business and commercial purposes based on your relationship with us including to:

Provide and maintain your services and products. We may use your personal information to provide or maintain your service, products, plan or account including to (i) enroll you in our identity protection products or complete another transaction, (ii) carry out your requested identity protection services, which includes monitoring and identifying suspicious behavior related to your identity, (iii) respond to your customer service requests or other inquiries, (iv) perform identity and credit remediation processes, for fraud protection and risk reduction measures, and (v) administer your account or, make requested changes to your plan. We may also collect information about other parties from you to carry out necessary services and/or requests, including adding another family member to your existing plan. If you provide us personal information about others, or if others give us your information, we will only use that information for the specific reason for which it was provided to us.
Improve, develop and analyze our Sites, services and products. We use your personal information and other information to:
- analyze, improve, develop or deliver our Sites, products and services and develop new services, products or features using algorithms, analytics software and other similar methods,
- conduct actuarial or research studies to maintain, protect and develop our networks, services, and products and protect our customers, and
- analyze how visitors use our Sites to improve the Sites and enhance and personalize your experience.
We collect some information used for these purposes using analytics software, cookies and other tracking technologies. For more information about the collection and use of this information, see Cookies and Other Tracking Technologies in our Privacy Statement found at https://www.infoarmor.com/privacy-policy
Communicate with you about your service or product. We may communicate with you about your product, service, account, or membership, or provide you transaction confirmations, payment alerts or other service or product related messages via mail, email or other available methods such as push notifications and text messages, if requested. We may also send you educational material and blog posts to which you have subscribed.
Provide marketing communications. We may use your personal information to send you promotional communications about products, services, features, and options we believe may be of interest to you. We may send communications via e-mail, regular mail or may send push notifications via a mobile device. We may also use your information to serve you ads or customized content online.
Comply with legal requirements and protect the safety and security of our business, services, and Sites. We may use your personal information to comply with laws, regulations or other legal obligations, to assist in an investigation, to protect and defend our rights and property or the rights of third parties or enforce terms and conditions. We may also use your personal information to prevent suspected fraud, threats to our network or other illegal activities, prevent misuse or for any other reason permitted by law. We may use your personal information to protect our company, our affiliates, our customers, our network and our Sites.
Update or correct our records. We may receive personal information about you from other sources, including publicly-available databases or third parties from whom we have purchased data, and combine that personal information with other personal information we have about you to update our records. For example, we may obtain change of address information from public sources and use that personal information to update or correct your address information.