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Our Shared Purpose

Our Strategic Vision

Our Strategic Vision is to deliver substantially more value than the competition by reinventing protection and retirement to improve customers' lives.

family smiling together.

I challenge myself to:

  • Understand our customer focused strategy
  • Brainstorm new ways to improve customers' lives
  • Reinvent the way we work to better serve customers
Senior citizen hugging person.

Segmentation enables us to best serve our customers

Our strategy is to serve distinct customer segments with differentiated offerings. Personal lines insurance consumers fall into four distinct segments based on their desire for advice and their perception of the differences between brands. Allstate is the only company with a presence in each of these segments through our Allstate, Esurance, Encompass and Answer Financial brands. This enables us to provide more personalized value to each segment for an enriched customer experience.

Did you know?

  • Allstate was named after a tire sold by Sears, Roebuck and Co. The first Allstate policy was sold through direct mail in 1931 and, shortly thereafter, through booths in Sears stores.
  • Esurance, launched in 1999 and acquired by Allstate in 2011, has expanded its geographic reach and product lines under Allstate ownership.
  • Allstate acquired CNA's personal lines insurance business in 1999. It was rebranded as Encompass in 2000.
  • Answer Financial, acquired by Allstate in 2011, was an early entrant in the Internet shopping marketplace. It launched in 1997 as a personal lines insurance agency enabling consumers to comparison shop for insurance.

Our customer value propositions differentiate us

  • Local advice & assistance/brand sensitive
  • Allstate always treats me with respect and values my relationship.
  • My local Allstate agency knows me and makes me smart about all the risks in my life.
  • Allstate helps me recover from unexpected losses and assists me in preventing them from happening.
  • They help me best use my hard-earned money to protect what matters most to me.
  • Self-serve/brand-sensitive
  • Esurance delivers in a way that fits my life and helps me make smart choices.
  • I am empowered with information and intuitive tools, so I can make smart choices to protect my family and me.
  • I am able to find ways with Esurance to save time and money on all my protection needs.
  • I am able to recover quickly if something bad happens, through access to information, technology and people.
  • Local advice & assistance/brand-neutral
  • Encompass provides a simplified approach to comprehensive protection.
  • Encompass provides confidence that what matters most to me is protected with broad coverage.
  • Encompass makes buying insurance for the things I own easier.
  • I feel a personal connection to Encompass through my agent-together, they take care of me, whether my life changes or I have a loss.
  • Self-serve/brand-neutral
  • Answer Financial makes it easy for me to compare cost and coverage for multiple insurance companies online or over the phone, saving me time and money.
  • Tech-savvy solutions from Answer Financial provide me the advice and advocacy that I need, delivered how and when I want it.
  • I have a stronger relationship with the company that partnered with Answer Financial due to the unique and seamless experience.
Group photo of Allstate employees.


We will beat our competition.

The most obvious competitors are insurance companies, but there are a growing number of 'nontraditional' competitors like Amazon and Google. They've expanded their boundaries and become embedded in our lives. We must adapt and innovate to stay ahead.

We will win through differentiation.

Consumers have choices, and we want them to choose an Allstate company. We go beyond the mass-market approach of our competitors to focus on the needs and differences of distinct consumer segments. This enables us to compete on value and on what customers want and are willing to pay for.

We will reinvent.

We have the opportunity to create and drive change for a better future. Reinvention requires incremental improvement and innovation. We must reinvent because the world is changing around us at an accelerated pace.

We will deliver value.

We need to provide the best value and keep costs down to stay competitive. Cost management isn't just about expenses. It's also about reallocating resources to maximize the value we bring to customers. As a company, we will invest in things that help drive growth and customer loyalty.

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