Back to top

Our Shared Purpose

Our Strategic Vision

Our Strategic Vision is to deliver substantially more value than the competition by reinventing protection and retirement to improve customers' lives.

family smiling together.

I challenge myself to:

  • Understand our customer focused strategy
  • Brainstorm new ways to improve customers' lives
  • Reinvent the way we work to better serve customers

Tempess Swinton and Rokeya Thomas

Tempess and Rokeya are shaking things up in Charlotte, NC. Meet the leaders of the Customer Insights Lab who's strategic visions help leverage eachother's strengths by testing new products and policies , aiming to create a seamless experience for our customers.

Segmentation enables us to best serve our customers

Our strategy is to serve distinct customer segments with differentiated offerings. Personal lines insurance consumers fall into four distinct segments based on their desire for advice and their perception of the differences between brands. Allstate is the only company with a presence in each of these segments through our Allstate, Esurance, Encompass and Answer Financial brands. This enables us to provide more personalized value to each segment for an enriched customer experience.

Did you know?

  • Allstate was named after a tire sold by Sears, Roebuck and Co. The first Allstate policy was sold through direct mail in 1931 and, shortly thereafter, through booths in Sears stores.
  • Esurance, launched in 1999 and acquired by Allstate in 2011, has expanded its geographic reach and product lines under Allstate ownership.
  • Allstate acquired CNA's personal lines insurance business in 1999. It was rebranded as Encompass in 2000.
  • Answer Financial, acquired by Allstate in 2011, was an early entrant in the Internet shopping marketplace. It launched in 1997 as a personal lines insurance agency enabling consumers to comparison shop for insurance.

Our customer value propositions differentiate us

Allstate brand auto, homeowners and other personal lines insurance products are sold primarily through Allstate-exclusive agencies, serving brand-sensitive customers who prefer local personalized advice and service.
photo of coworkers talking
photo of coworkers talking with text overlay of many companies
Allstate Canada offers Allstate brand products through employee producers and differently branded products through brokers working in five provinces across the country (Ontario, Quebec, Alberta, New Brunswick and Nova Scotia).
Allstate Northern Ireland Limited is a technology company that provides core IT competencies, programming, operations support, integration services, risk and analytics to Allstate and its subsidiaries.
Encompass brand auto, homeowners, umbrella and other insurance products are distributed through independent agencies that serve consumers who prefer personal advice and assistance from an independent adviser and are brand neutral.
Answer Financial serves self-directed, brand-neutral consumers who want a choice between insurance carriers, offering comparison quotes for auto and homeowners insurance from approximately 25 insurance companies through its website and over the phone.
photo of customer service rep on phone
photo of customer service rep on phone with text overlay one family
Esurance sells auto, homeowners, and other personal lines insurance products to self-directed, brand-sensitive consumers primarily online and through contact centers.
photo of coworkers looking at mobile device
photo of coworkers looking at mobile device with text overlay one code
Allstate Solutions Private Limited provides software development, software testing, business process offshoring and management, technology support, analytics and other IT-enabled services to Allstate and its subsidiaries.
Arity is a technology company that uses data science and predictive analytics to transform massive amounts of data into actionable insights. From data collection to risk scoring, Arity offers solutions to help keep drivers and customers safe, secure and on the road.
SquareTrade is a highly-rated protection plan provider trusted by millions of customers for its fast and efficient service. SquareTrade protects mobile devices, laptops and tablets, and other consumer electronics and appliances from malfunctions, accidental damage and life's frequent mishaps.
Group photo of Allstate employees.


We will beat our competition.

The most obvious competitors are insurance companies, but there are a growing number of 'nontraditional' competitors like Amazon and Google. They've expanded their boundaries and become embedded in our lives. We must adapt and innovate to stay ahead.

We will win through differentiation.

Consumers have choices, and we want them to choose an Allstate company. We go beyond the mass-market approach of our competitors to focus on the needs and differences of distinct consumer segments. This enables us to compete on value and on what customers want and are willing to pay for.

We will reinvent.

We have the opportunity to create and drive change for a better future. Reinvention requires incremental improvement and innovation. We must reinvent because the world is changing around us at an accelerated pace.

We will deliver value.

We need to provide the best value and keep costs down to stay competitive. Cost management isn't just about expenses. It's also about reallocating resources to maximize the value we bring to customers. As a company, we will invest in things that help drive growth and customer loyalty.

ECC Monitor: OK