These are the principles that guide our day-to-day operations.
Put the customer at the center of all of our actions.
Without our customers, Allstate would not exist. Our customer value propositions define our brands and how we differentiate ourselves from competitors. They guide practices, processes and products to deliver an outstanding customer experience. Every Allstater is a leader in winning and keeping customers. Earning a level of trust from our customers helps keep them with us at every stage of their lives.
Use consumer insights, data, technology and people to better serve our customers and generate growth.
The marketplace is changing rapidly. To become a next-generation corporation, we must run with precision, constantly challenge our business model and adapt to change. We are among the best in the world at using data and technology to give each customer the best price and value.
This access to data has a growing influence on decision making. We should know our customers' needs before they do. When big data is processed and analyzed, it allows us to make better, more informed decisions, discover valuable insights and improve business outcomes.
Protecting that data is critical. Families entrust us with their personal information as part of doing business. We are all accountable for keeping the company's data and technology secure.
We continue to build next-generation technologies, products and services to drive new solutions for customers. Through innovation, we will create products and services that bring new value to the marketplace and make Allstate the place to be.