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Allstate Northern Ireland

Translink Corporate Challenge Winners Announced

Translink today announced Allstate as the winner of the 'Translink Corporate Challenge', a four month initiative launched in partnership with the Irish News and supported by Business in the Community which challenged local businesses to become more sustainable by encouraging employees to use public transport.

Norman Maynes, Head of Business Development at Translink said,

"We are delighted to present Allstate with this prestigious award in recognition of its commitment to driving forward real behavioural change and promote sustainable travel as part of its corporate responsibility targets."

"As an organisation we are always keen to communicate the sustainable benefits along with the costs savings that public transport offers and Allstate demonstrated a real dedication to the initiative, using internal communications to target employees and build momentum across the campaign period."

Allstate, who employ 1,181 staff in their Belfast office, conducted monthly surveys to determine commuting habits and perceptions of passenger transport, and from January recorded an increase from 45% to 52% in the number of employees who use bus or rail at least once a week or always. One in ten employees who responded to the final survey confirmed that they used the bus or train for the first time in 2012.

Glen Burges from Allstate commented,

"Allstate Northern Ireland is delighted to have been selected as the 2012 Translink Corporate Challenge winner. Our employees really got behind the challenge, many tried public transport for the first time and others gave up the car to take advantage of Translink's variety of ticketing options. I would like to thank Translink's corporate, ticketing and marketing departments for helping us set up our train and bus initiatives in 2010."

Richard Creed from Arthur Cox and Sinead Reilly from Belfast Health and Social Care Trust were also selected as 'Translink Corporate Challenge Champions' in recognition of their commitment to and innovation in driving the initiative amongst employees within their organisation.

Michael Keenan, Ardmore Advertising was selected as an outstanding employee who previously never used public transport and since the launch of the initiative now travels solely by train to and from work.

Norman Maynes, continued,

"I would like to congratulate all of the winners and extend my thanks to all of the companies that participated in the Translink Corporate Challenge, an initiative which I hope will go from strength to strength. It is encouraging to see such a commitment from local companies, especially in driving first time passengers to our services."

Employees can also make great savings on public transport through Translink's TaxSmart Scheme. Taxsmart promotes the use of annual travel cards offering great savings on bus through an HMRI employee sacrifice scheme or an Annual Commuter Card for train travel.

For further information about great savings on additional travel schemes please visit

Translink Corporate Challenge

Pictured are Gary McDonald, business editor at the Irish News; Glen Burgess, Allstate and Stephen Campbell, Translink Brand Coordinator.


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