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March 2017

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Allstate come to Women's Aid!

Allstate Partner with Women's Aid for the Children & Domestic Violence Conference.

Conference program cover: See, Hear, Act for Children and Domestic Violence conference.

In August 2017, Women's Aid Federation Northern Ireland (WAFNI), Bank of Ireland (BoI) and Allstate met to investigate the possibility of sponsoring a high-profile conference (the first of its kind) which would shine a light on children's experiences of domestic violence.

Immediately a strong partnership formed between the three organizations with a clear vision and an ethos, which stretched beyond monetary value and reflected a genuine commitment to collaborate. Over the next six months, this partnership worked collaboratively to organise, promote and deliver a highly successful event, which would initiate a powerful movement for change.

The See, Hear, Act conference was held on 7th and 8th February 2018 in Stranmillis College Belfast. For the first time ever, senior representatives from education, legal, health and community backgrounds came together in one room to hear from high calibre speakers, participate in dynamic workshops and collectively discuss the role they could all play in making a difference for children.

Children's voices took centre stage throughout with testimonials, drama performances and powerful videos. The event also marked the launch of a book of children's voices (also, a first of its kind), a moving and creative journey of children's experiences of living with domestic violence and the support they received. This powerful resource includes children's art, poetry, letters etc. and was designed by Allstate in partnership with WAFNI.

Women attending ACT conference.
Women holding a card that pledges to ACT for children & young people affected by domestic violence.

The conference attracted widespread media interest including radio and television as well as featuring in several Newspapers (Belfast Telegraph and Irish News). Social media promotion was hugely successful resulting in attendance of over 200 delegates from NI, the Republic of Ireland, England, Wales and Scotland.

The conference exceeded expectations and has proved to be a strong catalyst for change. Impact is evidenced in the evaluation report and highlighted in the following sections. Since the event, WAFNI has been inundated with requests for further information, training delivery and proposals for innovative partnership working at community and government levels. There has been further media interest with proposals from Channel 4 and NVTV to produce dedicated features on the issue. Sales from the book of children’s voices have been outstanding with proceeds helping to fund vital services.

This partnership is an outstanding example of how industry and charity can work together to bring real and lasting social impact to communities. There is huge learning to be gained from this model, which can easily be replicated by others. All parties are committed to sustaining and nurturing this partnership and plans are in place for future working which will include bringing the successful Allstate Foundation Purple Purse (which has helped more than 1 million survivors break free from domestic violence through financial education and empowerment in the US) to Northern Ireland.

Allstate NI Media Contacts
Contact the Communications Department on +44 (0) 28 9067 8000 or email

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