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Allstate Soccer Sponsorships

Protecting is Our Game.

Allstate is proud to be the official auto, home and life insurance sponsor of Major League Soccer (MLS) and the Mexican National Team (Federación Mexicana de Fútbol (FMF)).

Through on-site activations at soccer matches nationwide and community events supporting youth soccer organizations in need, Allstate and our agency owners are proud to be a part of one of the world’s most popular sports.


Allstate Good Hands® Soccer Clinic And La Sorpresa Community Events

Allstate is passionate about soccer and is committed to aiding local community initiatives to help future generations of soccer fans and players. The Allstate Soccer Sorpresa and Good Hands Soccer Clinic programs inspire and help support local youth soccer teams.

Allstate’s La Sorpresa program travels to cities on the Mexican National Team’s U.S. tour, hosting surprise clinics for local youth soccer clubs. They donate much needed equipment and gear to the local teams as well.

Sueño MLS, Presented by Allstate

Since 2011, Allstate has been the proud presenting sponsor of Sueño MLS—the nationwide search for the best, undiscovered soccer talent in North America. The open televised tryouts give thousands of young soccer players the chance to finally turn their dreams of playing pro soccer into a reality.

Alianza de Fútbol

Allstate is the exclusive insurance sponsor of Alianza de Fútbol—a program spotlighting outstanding goalkeepers. Each year Allstate presents the Golden Glove Award at POWERADE® Sueño Alianza de Fútbol, which is the premier scouting program in the U.S. for amateur Hispanic players.

Through this exciting tournament, Hispanic soccer players across the country have the opportunity to demonstrate their skills in front of top scouts from both Mexico and the United States.

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