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Allstate College Basketball Sponsorships

Allstate On The Court.

Allstate is proud to support the NCAA and its more than 400,000 student-athletes competing in 89 championships in 23 sports across three divisions. Through on-site activations at championship events in cities across the country, Allstate and our agents are proud to promote excellence in both athletics and academics.

March Mayhem & The Allstate Tourney Challenge

Allstate is proud to be an official NCAA partner of the March Madness competition since 2012. Annual on-site activations, digital exposure and TV spots feature the type of mayhem Allstate helps protect its customers from. From nail-biting buzz-beaters to unexpected upsets, the partnership draws a parallel between the mayhem on the basketball court and the mayhem in everyday life, and Allstate is at your side through it all.

Through a compelling, interactive March Mayhem tool, Allstate explains that some of life’s unexpected surprises are more probable than picking the perfect bracket. Don’t believe it? Play along, pick your bracket and follow the March Mayhem adventures.

Based on coverage selected; Subject to terms, conditions and availability. Allstate Property and Casualty Insurance Co. & Allstate Fire and Casualty Insurance Co. & their affiliates: Northbrook, IL ©2013 Allstate Insurance Co. NCAA, Final Four, March Madness and March Mayhem are licensed by or trademarks of the National Collegiate Athletic Association.

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