Keeping it Local: Why Small Businesses Should Invest in Their Communities

October 2, 2019

Most small business owners have personal goals and dreams for their own success. They set milestones and celebrate achievements along the way, setting new targets as their businesses grow and expand. While success is usually measured in terms of the business’s bottom line, small business owners should not ignore the fact that they also impact the communities in which they live and work in very real ways.

As job creators, small business owners create opportunities for employees in their communities. In addition, there’s the impact business owners have on their clients lives. Self-employment also provides small business owners the freedom and means to get involved in, and even spearhead, community events.

Investing in Your Community Can Drive Business Success

There is a misperception among some people considering entrepreneurship, that business success and community impact is an either/or proposition. That is, a business owner can either focus on the financial success of their venture or they can positively impact their communities, but not both.

In reality, the two generally go hand-in-hand. Business owners whose sole focus is making money and reaching new and higher financial goals may find success, but they are missing out on even more rewarding opportunities.

Running your small business with a community-focused attitude, and encouraging your employees and customers to get involved in ways both large and small, shows your community that you care about benefitting those around you. This type of investment creates bonds that can firmly cement your business in the community, lead to more satisfied clients and employees, and generate referrals to their friends, family members, and acquaintances, ultimately driving more business.

Are You Prepared to Positively Impact Your Community?

Does your current role give you the flexibility and means to help the organizations and causes you care about most? Allstate Agency Owners work hard to build trust and create lasting, positive, and meaningful relationships in their communities. These entrepreneurs are able to impact the lives of people around them, and often do so recognizing that their business success depends on the trust of local customers.

If small business entrepreneurship is your dream, consider an opportunity as an Allstate Agency Owner where you will be able to help customers protect what matters most in their lives. Not only will you be able to make a difference in someone’s life, but you will also be your own boss and earn equity in the business you build with the opportunity to sell or pass it down some day. To learn more, visit www.allstateagent.com or contact a recruiter today at 877.711.1015.

Subject to all terms and conditions as outlined in the Allstate R3001 Exclusive Agency Agreement and Exclusive Agency program materials. Allstate agents are not franchisees; rather, they are exclusive agent independent contractors and are not employed by Allstate. Allstate is an Equal Opportunity Company. Allstate Insurance Company, 2775 Sanders Road, Northbrook, IL 60062. In New Jersey, Allstate New Jersey Insurance Company, Bridgewater, NJ. ©2019 Allstate Insurance Co.