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Permanent Life Insurance

Coverage for life's every moment

Permanent life insurance can provide the security of lifelong protection, a tax-free death benefit and can also build cash value over time. Allstate has three types of policies: whole, universal and variable universal.

With whole life insurance you'll have:

  • Guaranteed growth potential

    Cash value increases regardless of market conditions.

  • Fixed premium payments

    Enjoy paying the same amount over time.

  • The potential to earn dividends

    For participating policies, these earnings can be received in cash, accumulated at interest, used to buy additional life insurance or to help reduce premium payments or pay outstanding loans.

With universal life insurance you'll have:
  • Cash value with downside protection

    Lower your risk by building cash value with downside protection.

  • A flexible policy

    Ability to adjust your plan over time.1

With variable universal life insurance you'll have:
  • Full market participation

    There are no limits on upside investment gains or downside losses.

  • A wider range of investment options

    Have the freedom to decide where to invest your cash value.

Rates vary for this type of life insurance. Contact a life insurance expert for details

Related resources

1Increases in benefits are subject to underwriting approval. Changes to benefits can have income tax consequences. Consult a tax advisor for additional information.

This life insurance information is provided for general consumer educational purposes and is not intended to provide legal, tax or investment advice. Allstate life insurance issued by Direct General Life Insurance Co., 911 Chestnut Street, Orangeburg SC 29115; Allstate Life Ins. Co. & Allstate Assurance Co., 3075 Sanders Rd, Northbrook IL 60062; American Heritage Life Ins. Co., 1776 American Heritage Life Dr., Jacksonville FL 32224. In New York, life insurance issued through Allstate Life Insurance Company of New York, Hauppauge NY. Life insurance also offered and issued by third party companies not affiliated with Allstate. Each company is solely responsible for the financial obligations accruing under the products it issues. Product guarantees are backed by the financial strength and claims-paying ability of the issuing company.

Securities offered by Personal Financial Representatives through Allstate Financial Services, LLC (LSA Securities in LA and PA). Registered Broker-Dealer. Member FINRA, SIPC. Main Office: 2920 South 84th Street, Lincoln, NE 68506. 877-525-5727. Check the background of this firm on FINRA's BrokerCheck website (

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