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Marketplace Diversity

Allstate has grown by serving customers and welcoming employees who reflect the diverse marketplace which we serve...

According to a study conducted in 2004 by Mediamark Research Inc., by 2050, multicultural households will account for 40 percent of the U.S. population. Allstate is connecting with these consumers by understanding what they value most, and how they want Allstate to serve them.

Today, Allstate is committed to growing our business in the multi-cultural marketplace. For Allstate, this means doing more than just marketing our products and services. It means helping consumers achieve greater economic self-reliance by learning more about how insurance works and what products are best suited to meet their individual needs. Allstate recognizes that there are a variety of factors which contribute to a customer’s decision to engage with our company. These include providing tools that raise awareness and understanding of insurance, offering competitive products to satisfy customers’ protection needs, involvement in the customer’s local community, and having agents who are committed to the diverse communities that they serve. Through these and other tactics we plan to continue focusing on and increasing the number of households we serve through dedicated efforts aimed at addressing the needs of an increasingly diverse marketplace.

 

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