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Allstate Events & Initiatives

Discover How Allstate Gives Back.

Allstate is dedicated to empowering local communities across the country. Through various programs and events, we can help spread the good.


The HBC I-Owe-U program was founded in 2009 as a way to provide financial support for students of historically black colleges and universities (HBCUs). Since the start of the program, Allstate has donated more than half a million dollars in scholarships for HBCU students and institutions.

Participating in the cause is easy. Simply get an insurance quote from an Allstate agent or online, and Allstate will donate $10 for every quote—up to $200,000—to the Tom Joyner Foundation in support of HBCU students.

Learn more about how HBC I-Owe-U is helping students thrive for generations to come.

Allstate Give Back Day

Each day we are given an opportunity to make a real difference—a chance to help make a brighter future and change our communities for the better. In honor of Dr. Martin Luther King, Jr., Allstate honors local heroes across the country who are committed to giving back to their communities. These hometown heroes are devoted volunteers and contributors to their local towns and neighborhoods.

Visit Allstate Give Back Day and start doing good in your neighborhood.

Allstate Tom Joyner Family Reunion

The annual Allstate Tom Joyner Family Reunion is a five-day event bringing together members of the urban community to celebrate, inspire and empower one another. The reunion is packed with entertainment, including concerts, comedy performances, seminars, celebrity appearances and more. Daily events and nightly shows offer something for everyone, including family-friendly shows and activities for the kiddos.

Sign up to join us for the next Tom Joyner Family Reunion.

Allstate Gospel Superfest

Allstate is a proud title sponsor of Gospel Superfest—one of the largest urban-targeted, inspirational music and entertainment broadcasts in the country. Allstate Gospel Superfest has been consecutively airing for the last 15 years, with five one-hour specials of the broadcast made each year on major TV and cable networks. The event is live-taped and known for its high production value and elaborate stage settings. Each year, the taping brings together thousands of people, including fans, industry professionals and artists. The annual event includes a national tour seeking out aspiring gospel singers, giving new talent a national platform to be discovered. Visit Gospel Superfest to learn more and check on upcoming broadcasts.

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