Grab Customers’ Attention With Promotional Swag
When it comes to growing your emerging business, it’s all about leaving customers with a lasting impression. Promotional swag is one way small business owners can create that impact. It also can serve as a form of advertising and an incentive for consumers to have a connection to a brand, according a study completed by Promotional Products Association International (PPAI).
The study says promotional merchandise can make a greater impact when more thought is put into the types of products distributed. Oftentimes, gifts like a pen or a key chain can be frequently overlooked by recipients because it has little value and its very common to come by, whereas gifts like a fleece jacket or a gift card are much more appreciated and can really drive home your brand due to its high quality, according to PPAI. So, should your small business consider making this type of marketing investment?
Why Use Promotional Merchandise
In the long run, the attractiveness of promotional merchandise far outweighs the its potential downfalls, according to Promotional Products Work. It lists the following reasons your business should consider investing in promotional merchandise.
- Create a connection: Promotional items give your audience something tangible to take with them. Someone will remember your company every time they look at that promotional sweatshirt, long after they have forgotten what you might have said to them in a conversation. That promotional product can serve as a constant reminder of what your brand stands for. A free, worthwhile gift from your business can help increase the customer’s positive perception.
- Enhance advertising efforts: Buying bulk T-shirts as a promotional tool can be considered an additional component to your marketing efforts. Instead of doing the same traditional things, like buying a magazine advertisement space, promotional items giveaways can spice up your marketing tactics.
- Take your pick: These days, you can stick your logo on just about anything, including flip flops, phone cases and lollipops. If what you’re looking for isn’t already in a catalog, someone out there will gladly bring your vision to reality. Getting promotional items that are specific to your brand is a great avenue to take. But, finding your promotional item niche is even better. Giving away luggage if you are a travel agency can be tied to the brand and can actually be used during your trip after you planned it at the travel agency.
How to Choose Products
When in the planning process of picking out your promotional products, MarketingSherpa, a marketing research and tracking firm, advises you consider the following:
- Objective: What do you want that promotional product to do for your company? Will a customized pen drive more leads to sales?
- Budget: Most promotional product creators are flexible to a variety of budgets, so it is important to set yours before beginning, according to PPW.
- Audience: A promotional product shouldn’t just be what you think is exciting; you want it to capture the attention of your customers, as well — so tailor the type of product you choose to their needs. For example, if your audience gets enthusiastic about eco-friendly products, make sure your promotional item is “green.” Catering to their inner motivation can help communicate to your consumers that your company is on the same page as they are.
Capitalizing on promotional merchandise can be an investment in your business. A small gift can be appreciated by those who matter most: your customers.
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