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Five Perks of Being an Allstate Benefits Broker

For insurance brokers looking to offer employer clients with more than just ho-hum, status-quo insurance benefits, group supplemental coverage is sure to deliver. When that coverage is offered by a trusted brand like Allstate Benefits, employees know they are getting reliable protection that is second to none. But how do brokers benefit from offering our products? Here are five perks to becoming a broker with Allstate Benefits.

1. We put your employer clients and their employees first.

Did you know that just over half of U.S. employers offer their employees access to supplemental benefits? That means that employees value these benefits, but it also means there is a huge untapped market of employers that should be offering them!

Research shows that the more benefits that are available to employees, the more satisfied they are with their benefits packages.1 Since employers are always looking for ways to boost employee satisfaction levels, adding supplemental benefits to their portfolio is a budget-friendly way to do just that.

Employee benefits satisfaction infographic

Allstate Benefits offers the plan designs and flexibility that employers need to stay on top of health care costs as well as the personalized, affordable features employees need to feel protected. Our employer customers, which range in size from three employees to more than one million, enjoy access to customizable plans, easy-to-use enrollment technology, and hands-on support from our account implementation and servicing team.

Their employees get affordable protection to fill coverage gaps that are sometimes left by medical coverage, helping to offset the cost of higher deductibles, copays and out-of-pocket expenses. Premiums are also conveniently payroll deducted and benefits are paid directly to the insured, allowing them to use as they see fit.

Flexible plans and streamlined enrollment for employers. Affordable protection and easy payroll deduction for employees—these are all part of the Good Hands® promise.

2. We provide a broad variety of resources.

Closing sales, onboarding, running enrollments, delivering billing, and policy support—Allstate Benefits is a trusted partner in each of these areas, helping to ensure they run smoothly for you, your employer clients, and their workforce.

Training – You can expect access to extensive live and on-demand educational resources.
Marketing Collateral & Forms – We offer access to a 24/7 broker portal as well as a full library of digital and print collateral, including product flyers and brochures, custom microsites, videos, HTML emails and more.
Support team – Your dedicated Allstate Benefits Good Hands® team is here to help you no matter what you need!

3. We work to improve the communities where we all live.

Like our brokers, Allstate Benefits employees live in communities throughout the country, which we work to improve through philanthropic giving and volunteering. Specifically, we are dedicated to bolstering the mission of the Allstate Foundation, which works to empower youth, end domestic violence, advance racial equity and develop nonprofit leaders coast to coast in all of our communities. Learn more at the Allstate Foundation.

In fact, our team members are among thousands of Allstate employees and agents who volunteer in their communities. Want to learn more about our volunteers? Follow us on LinkedIn and check out our Volunteer Spotlight posts (search #GiveBackTuesday).

Diverse group of smiling employees

4. We are one of the top companies for Diversity, Equity and Inclusion (DEI).

As part of the Allstate family, Allstate Benefits is one of the most recognized companies for our commitment to DEI, both within the organization and among our partners and clients. Here are just a few ways Allstate is dedicated to advancing inclusivity in the workplace.

  • 42% of Allstate employees are racially/ethnically diverse and 57% are female.
  • Since 2020, Allstate has been part of OneTen, a large effort to train, hire and promote 1 million Black Americans over 10 years.
  • Allstate is dedicated to supplier diversity, working with historically underutilized businesses owned by minorities, women, veterans, disabled veterans, LGBTQ+ people and persons with disabilities.

Click here to learn more about our commitment to DEI.

5. We make it easy to get appointed.

Beyond our competitive commission structure and hands-on support, Allstate Benefits also makes it easy to get appointed! Visit the Get appointed with Allstate Benefits page and a representative will be in touch. Once we gather the necessary information, you will receive a complete onboarding packet, access to our 24/7 broker portal, and comprehensive training on our products, features and services.

Extra Perk: We offer a broker bonus program

As an appointed broker, you will have access to our Broker Bonus Program, which offers the potential to earn a percentage of annual premium on new cases!

Start building an exceptional experience for your employer clients today by offering supplemental insurance benefits backed by the Good Hands®. To find out more about getting appointed with Allstate Benefits and our bonus program, reach out to

12022 BEAT Study, Benefits and Employee Attitude Tracker, LIMRA

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We are Allstate Benefits

From innovative group health coverage to our industry-leading portfolio of group supplemental insurance products, we have the experience, knowledge and service you need, and a name you know and trust.

Learn more about us

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