In general, employees don't hear much about benefits between January and October. In fact, only 16% of employees receive benefits communications frequently throughout the year.¹ As a result of infrequent benefits communication, employees spend less time learning about benefits and have a lower understanding of them, which can also affect participation.

You may be wondering, "Who in the world would want more emails about benefits?" Lots of people! Research shows that nearly 70% of employees prefer to receive benefits communications more frequently.¹ This is driven by younger workers, who are less familiar with benefits and want to learn more about them.

According to LIMRA: "Communications outside of the official enrollment window may have a better chance of capturing employees' notice, particularly for benefits that might be relatively unfamiliar, such as disability and supplemental health plans." ¹