The Allstate Benefits Story
We believe that everyone should have the option of quality, affordable insurance from a company they trust.
1931
Founding of Allstate Insurance Company
Allstate Insurance Company founded with the backing of Sears, Roebuck & Co.
1950
"You're in good hands®"
"You're in good hands®" slogan created
Operating under the trusted Allstate name, we experienced rapid growth through product diversification, strategic partnerships and a steadfast commitment to our customers.
1956
American Heritage Life Created
American Heritage Life (AHL) Insurance Company founded in Jacksonville, Florida
1976
Helping Hands
Allstate creates Helping Hands, its program supporting charitable donations and volunteering among employees
1983
Universal Life Insurance
AHL offers Universal Life Insurance for the first time
1998
Group Cancer Insurance
AHL introduces Group Cancer Insurance, a first in the supplemental insurance industry
1998
AHL becomes Allstate Benefits
AHL acquired by Allstate Insurance Company
2003
Critical Illness Insurance
Allstate Benefits offers its industry-leading Critical Illness Insurance product
2007
Life Events Coverage
Allstate Benefits pioneers "life events" coverage with Universal Life
2010
MyBenefits
MyBenefits customer portal launched
2016
$1 Billion in Annual Premium
$1B in annual premium eclipsed
2021
National General Acquisition
Allstate Benefits expands its portfolio to include self-funded medical coverage and services, with The Allstate Corporation's acquisition of National General
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