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Our Shared Purpose

We are the Good Hands: We help customers realize their hopes and dreams by providing the best products and services to protect them from life's uncertainties and prepare them for the future.

Our Strategic Vision

Deliver substantially more value than the competition by reinventing protection and retirement to improve customers' lives

Our Corporate Goal

Create long-term value by serving our stakeholders, taking appropriate risks and leveraging our capabilities and strategic assets

Our Values  

  • Honesty, caring and integrity
  • Inclusive diversity
  • Engagement
  • Accountability
  • Superior performance

Our Priorities

  • Customer focus
  • Operational excellence
  • Enterprise risk and return
  • Sustainable growth
  • Capital management

Our Operating Principles

  • Put the customer at the center of all of our actions
  • Use consumer insights, data and technology to serve customers and generate growth and attractive economic returns
  • Execute well-considered decisions with precision and speed
  • Focus relentlessly on those few things that provide the greatest impact
  • Be a learning organization that leverages successes, learns from failures and continuously improves
  • Provide employees, agency owners and their staffs fulfilling work, personal growth and performance-based rewards
  • Take an enterprise view of our people and processes, and work as a single team to advance Allstate rather than our individual interests

Leadership Principles

We empower every employee to lead and drive change.

  • We're here to serve
  • We win together
  • We drive results
  • We're transparent
  • We continuously get better
  • We develop each other

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