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Allstate's Advocacy Campaign

Serving as a consumer advocate - and an advocate for the American economy - is an integral part of Allstate's 78-year heritage. In the 1930s, Allstate was one of the first companies to create a sophisticated rate classification system, giving better rates to safe drivers; in the 1950s Allstate opened its first drive-in claim office, revolutionizing the way automobile claims are handled; in the 1960s the company helped convince the government to make seat belt use mandatory; and in the 1970s and '80s Allstate played an instrumental role in advocating the safety benefits of air bags.

As an industry leader, Allstate continues to take a public stand on issues that are important to the insurance industry and consumers. The company's advocacy advertising campaign is designed to broaden awareness on significant issues:

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