Key Performance Indicator
Reduce teen driving fatalities by 50% and create the safest generation of teen drivers by 2015 (2005 baseline).
We are making "smart" driving socially acceptable to teens by using the power of peer-to-peer influence to
inform, involve and empower
them to understand the dangers associated with driving so that they change the way they think and act in the car and become safe driving advocates.
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Progress
2010
Well on pace to achieve 2015 target:
The Allstate Foundation Teen Safe Driving program exceeded its social impact goals for 2010; over 4.1 million teens were informed1, more than 200,000 were involved2, and more than 2,000 were empowered3.
Teen deaths on U.S. roads have decreased by about 40% since the program began in 2005 (from 6,000 teens killed in 2005 to about 4,000 teens killed in 2009).