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Latin Grammy Sponsorship
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Allstate and Latin Grammy® Awards
Live on November 8, 2007
 Allstate is proud to be the exclusive insurance sponsor of the Latin GRAMMY® Awards. The 8th Annual Latin GRAMMY Awards will be broadcast live on November 8, 2007, on Univision, at 8:00 p.m. EST/ 7:00 p.m. CST.  This year’s show is coming to you from the Mandalay Bay Event Center in Las Vegas, where all the Latin music stars will be out in full force.
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Allstate’s Latin GRAMMY Sponsorship Elements
Allstate’s national TV sponsorship includes commercials during the Latin GRAMMY Awards on Univision as well as during the “green carpet” pre-show on Univision and sister network Galavision.  Allstate will also have presence on pre-and-post-event programs such as El Gordo y La Flaca, Despierta America and Lo que no vio de los Latin GRAMMYs.
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During pre-event programs, viewers watching from home will see lucky Allstate fans cheering on their favorite stars from the Allstate Bleachers as the stars arrive and walk the “green carpet”. The stars themselves will be in Good Hands® as they are chauffeured from the green carpet to backstage of the Mandalay Bay Event Center in Allstate golf carts, driven by Allstate-sponsored driver Jesus Hernandez and Allstate Agents.
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