The promise of protection has been fundamental to Allstate for more than 75 years. We’ve stood behind our customers. We’ve earned their trust. But the definition of protection is changing—and it’s being redefined by those same consumers. Today, they are more informed. More diverse. More connected. More value conscious. More demanding. For Allstate, this is a good thing. It’s forcing us to shake off any complacency, sharpen our competitiveness and see the world the way our customers do, through their needs, desires, uncertainties and dreams. This is why today we speak in terms of “protection and retirement” rather than “insurance and annuities.” These words express a different mind-set, a higher purpose and a more meaningful benefit to our customers. As we deliver this reinvention, we’ll become known for helping people like no one else can.