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Size to match the
market
Meeting these consumer demands for financial protection
are a range of companies in the $211 billion auto and homeowners
insurance market, plus a wide array of providers in the broad
financial services arena. But Allstate is among the biggest
in the insurance business, able to reach nearly every one of
America’s 106 million households through several retail
and wholesale distribution channels. In 2003, Allstate had a
relationship with more than 16 million American households,
providing life insurance, retirement and savings products to
more than 2.5 million of those households through Allstate agencies,
financial institutions, broker-dealers, independent agents and
direct marketing.
Expanding our
reach even further
Growing these existing relationships means demonstrating
to consumers that Allstate is different from, and better than
the competition. Historically, industry satisfaction levels
have been low. Yet experience shows that customers make decisions
mostly on the basis of price, service and relationships. So
Allstate is intensely focused on strengthening our offering
in all three areas.
An altogether
different experience
A better experience starts with attractive prices for
specific customers, those looking for good value and a real
relationship and who need to protect their valued assets today
and prepare for a financially secure future. It also requires
a higher standard of service, delivered whenever and wherever
customers require. That’s why Allstate offers 24-hour
access through www.allstate.com and 1-800-Allstate.
And a satisfying customer experience includes an ongoing relationship
with a local agency, acting as a trusted partner.
Thinking and
acting locally
One more difference: Allstate is focused on delivering
the customer experience block-by-block. We are providing our
local market leaders more flexibility with their marketing,
pricing and underwriting strategies. That helps make us more
nimble, precise and competitive. Similarly, Allstate offers
a product portfolio with a wide range of options.
The result: Every relationship is customized, depending on who
customers are, what they need and where they live.
By focusing on what matters most, and by tailoring our offerings
to individual needs, Allstate attracts new customers and broadens
relationships with existing ones. Turning those opportunities
into earnings demands wise use of people and capital. |
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