The Allstate Corporation 2003
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Allstate’s Stand
Each Allstate commercial ends with the question, "Are you in Good Hands®?"

Launched in November 2003, the “Our Stand” marketing campaign positions Allstate as a consumer advocate and challenges the insurance industry to raise its standard for customer service. Too often, insurance has been seen as a commodity where all companies, all policies are alike. As a result, purchase decisions often have been made solely on price – even though surveys show consumers think other factors like service, reputation and relationships are important, too.

The “Our Stand” campaign is one way Allstate is out to change the conversation.

View the “Our Stand” ads* and read the press release announcing this new campaign on our Newsroom site.

*Requires Windows Media Player to view

This information appears only on allstate.com and is not included in the printed The Allstate Corporation 2003 Summary Annual Report or the 2003 Annual Report, Notice of 2004 Annual Meeting and Proxy Statement.

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Good Governance Is Our Foundation
Allstate works every day to earn the trust of its customers, its agencies, its employees and its shareholders. “You’re in Good Hands with Allstate®” is more than a motto.

Allstate delivers on that promise by helping customers protect their assets and plan for their futures. The company owes them more than a product. It owes them an experience and a level of professionalism that exceeds their expectations.

Similarly, Allstate strives to provide its investors more than steady growth and solid returns. It owes them the kind of information they need to make their own judgments. Disclosures and financial statements must be timely and transparent. The board of directors regularly reviews governance guidelines to ensure they continue to meet the highest standards of ethical corporate practice.

Governance is ingrained in Allstate’s business practices and instilled in its culture. In a business built on trust, nothing less will do.

Read biographies of our Board of Directors and learn more about our governance practices on our Corporate Governance site.


This information appears only on allstate.com and is not included in the printed The Allstate Corporation 2003 Summary Annual Report or the 2003 Annual Report, Notice of 2004 Annual Meeting and Proxy Statement.

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Leadership Strength Stands Out
A business like Allstate is only as good as the people who work there. It starts at the leadership level, where expertise is critical. The 12 members of Allstate’s senior management team, for example, have more than 260 combined years of tenure in insurance and financial services. Among Allstate officers, more than half have been with the company an average of 20 years.

But experience also must be balanced with new faces and fresh perspectives. One of every six Allstate officers has been with the company less than five years. Drawing on different backgrounds as well as different ideas is another key. So, 27 percent of officers are women and 12 percent are minorities.

The same commitment to excellence and diversity drives employment and personnel policies throughout the company. Creating a supportive work environment and ensuring opportunities for all help Allstate and its employees tap the true potential within.

The results can be seen in the company’s financial performance and in employee satisfaction surveys. Allstate also has been recognized for leadership in the workplace by many independent organizations and publications.
This information appears only on allstate.com and is not included in the printed The Allstate Corporation 2003 Summary Annual Report or the 2003 Annual Report, Notice of 2004 Annual Meeting and Proxy Statement.

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