Walking the talk
In 2003, the company took action to extend its brand leadership
and improve its market position by launching Our Stand, a marketing
campaign that positions Allstate as the advocate for customers
seeking quality protection and peace of mind. MORE...
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Actor Dennis Haysbert delivers a direct, powerful message in
Allstate’s Our Stand advertisements.
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| Our Stand: Do the
right thing for our customers and communities |
Allstate
customer Leo Maller stands before the ruins of his home that
the October 2003 California fires reduced to ash and rubble.
Times don’t often get more trying. But these are the moments
when Allstate stands by its communities.
We’re in the business of restoring lives. Not only Mr.
Maller’s—and the thousands of Allstate customers
affected by the fires—but also the greater Southern California
community.
To support relief and rebuilding efforts, a $1 million Allstate
Foundation California Wildfire Relief Fund was distributed
in partnership with the California Community Foundation. This
is just one example of our commitment to support the communities
we call home.
When customers and communities raise their hands for help, ours
are there to do the right thing.
That’s Allstate’s stand. |
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A different standard of governance
In 2003, Allstate was acknowledged for its strength in the area
of corporate governance. Third-party governance rating services
recognized the company’s practices as among the best in
America. MORE...
3Allstate catastrophe
management team members and Allstate Protection President Tom
Wilson (near right) meet with Leo Maller. |
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