| |

The
property-liability industry operates in a fiercely competitive environment.
The personal lines industry is expected to grow at a 3 to 4 percent rate
and our goal is to continue to outperform the industry and our competitors.
To grow our top line we must increase sales of our core auto and homeowners
lines through our exclusive agency force and also through new channels.
Our new business model will allow us to integrate sales and service to
our customers and leverage the strongest brand name in the industry. By
adding new access points, such as the Internet, direct call centers and
an expanded independent agency strategy, customers will be able to access
us when, where and how they want. The combination of the added convenience
along with competitive pricing will allow us to attract new customers
while retaining our current customers. Although future medical and other
claim costs may experience inflationary pressure, we continue to refine
and improve our claim settlement processes in order to control these costs,
resulting in a loss ratio that is already better than the industry average.
|