Channel > Workplace

While it is licensed to conduct business in 49 states, the District of Columbia and Puerto Rico, American Heritage Life is focused primarily in the southeastern part of the United States. Allstate's national presence provides a significant opportunity for AHL to expand its workplace marketing business across the country. For example, Allstate's 15,500 captive agents and 3,400 independent agents who write Allstate insurance sell commercial insurance to more than 200,000 small business owners, many of whom are expected to be good prospects for AHL insurance products. Combining American Heritage Life's workplace expertise with Allstate's brand strength and national distribution establishes a solid foundation for growth in this marketplace.

"I like the variety of products American Heritage Life provides our employees," says Jeffrey Hamlin [right], corporate director of Human Resources for Christus Health systems. Allstate's line of workplace products, sold through its American Heritage Life subsidiary, provides employees with life, supplemental health and disability insurance at their place of work. Hamlin is shown in front of Christus St. Joseph Hospital in Houston with Steve Koronczok, head of Benefit Alliance Inc., a benefits broker specializing in employee communications and enrollment support, who helped sell American Heritage Life to Christus Health and communicated the benefits package to its 24,000 employees. Christus Health includes 38 health facilities in Texas, Louisiana, Utah and Arkansas.

Allstate acquired American Heritage Life [AHL] in 1999 to provide its workplace insurance products to employees countrywide. These products include life, disability and health insurance. The company has a solid growth record, and is the nation's third-largest workplace marketer. This market segment is expanding 15 percent a year, a growth rate fueled by the ease and convenience of paying for insurance through payroll deductions.