Teen Driving

The Allstate Foundation Teen Driving Program

With the goal of identifying effective new approaches to this problem, The Allstate Foundation launched a comprehensive teen safe driving program in 2005 that seeks to develop innovative, teen-informed approaches to raise awareness of the issue and ultimately, to help save lives and reduce injuries.

By empowering teens to become part of the solution and by celebrating their driving experiences, The Allstate Foundation Teen Driving Program takes a positive approach to addressing the number one killer of teens by making smart driving socially acceptable. The program includes the following components:

• Keep the Drive®, a national teen-led smart driving movement that educates teens about the issue, impacts the way they think and act in the car, and empowers them to become smart driving activists in their schools and communities. For more information, visit www.KeeptheDrive.com.   
• Community Outreach to surround teens with smart driving messages and involve key teen influencers, including parents, in reinforcing smart driving behaviors.
• Thought Leadership and Advocacy to advance public understanding of this issue and inform public policy decision-makers.
• Public Awareness to elevate teen driving as a chronic public health issue through targeted social marketing and public relations campaigns.