In a recent survey, 40% of households with children under 18 say they would have immediate trouble meeting everyday expenses if the primary wage earner died.*

* Allstate Financial Matters, July/August 2011


"Among households with children under age 18, 40% say they would immediately have trouble meeting everyday living expenses if the primary wage earner were to die, and 30% would have a problem after several months."*

Even with the economy, 92% of people said they consider life insurance to be important.*

* LIMRA, Life Insurance in a Tough Economy, 2011


"Ninety-two percent of consumers consider life insurance as important or more important in today's challenging economy."

Fortunately, costs have dropped 50% to the lowest rates in 10 years.*

* LIMRA Press Release, April 25, 2012

Life insurance costs less than a latte a day.*

* Assumes female, age 35, Preferred Elite rating class, $250,000 coverage amount and 10-year level-term period. TrueTerm rates shown are monthly rates as of 7/6/2011 and are subject to change.


TrueTerm is a term to age 95 life insurance policy issued by Lincoln Benefit Life Company, Home Office: Lincoln, NE. In New York: TrueTerm is a term to age 95 life insurance policy issued by Allstate Life Insurance Company of New York: Hauppauge, NY. TrueTerm is available in most states with policy series LP0600-1; in New York with policy NYLU757-1.

$250,000 in life insurance can cost less than 50 cents a day.*

* Assumes female, age 35, Preferred Elite rating class, $250,000 coverage amount and 10-year level-term period. TrueTerm rates shown are monthly rates as of 7/6/2011 and are subject to change.


TrueTerm is a term to age 95 life insurance policy issued by Lincoln Benefit Life Company, Home Office: Lincoln, NE. In New York: TrueTerm is a term to age 95 life insurance policy issued by Allstate Life Insurance Company of New York: Hauppauge, NY. TrueTerm is available in most states with policy series LP0600-1; in New York with policy NYLU757-1.

The per-day cost of insurance can be less than things you take for granted*:

* Assumes female, age 35, Preferred Elite rating class, $250,000 coverage amount and 10-year level-term period. TrueTerm rates shown are monthly rates as of 7/6/2011 and are subject to change.


TrueTerm is a term to age 95 life insurance policy issued by Lincoln Benefit Life Company, Home Office: Lincoln, NE. In New York: TrueTerm is a term to age 95 life insurance policy issued by Allstate Life Insurance Company of New York: Hauppauge, NY. TrueTerm is available in most states with policy series LP0600-1; in New York with policy NYLU757-1.

In a 2011 poll, life insurance was ranked high on the to-do list of many respondents.*

* According to DELOITTE, The Voice of the Life Insurance Customer - What Makes Prospects Tick "While life insurance is not the top financial priority for most, the coverage is very prominent on the to-do list for many respondents. The survey found that a significant number of consumers intended to buy a new policy in the subsequent two years, both among those currently without insurance as well as respondents looking for additional coverage beyond what they already have."

People without an individual life insurance policy recently hit a 50-year high.*

* DELOITTE, The Voice of the Life Insurance Customer - What Makes Prospects Tick, 2012


* According to. "Life Insurance and Market Research Association (LIMRA) reporting that 56% of U.S. households did not have an individual policy as of 2010—a 50—year high-while 30% lacked any coverage, not even through an employer's group benefits plan, up from 22% six years earlier." (Ownership of Individual Life Insurance Falls To 50-Year Low, LIMRA Reports, August 30, 2010.)

ECC Monitor: OK