Early in their careers, some young professionals may feel they have limited opportunities to shape their company's products and services. That's not the case for members of Allstate's Young Professionals Organization (YPO), who helped mold Allstate's products and culture through focus groups, idea blitzes and surveys in 2012.
YPO members applied firsthand knowledge in an idea blitz about how to make Allstate the top choice for renters insurance among young adults. "It was good to know we could add value to the business as leaders thought through how to put the product to market," said J'ai Brown, vice president of YPO.
During focus groups about Allstate's employee value proposition, members of YPO and other ERGs were tapped by HR leaders for their diverse perspectives.
"We bring a personal understanding of what young professionals seek," said Andrew Whittlesey, treasurer of YPO. "And, it gives us a chance to get outside our formal roles and contribute to other areas of the company."
- YPO held a three-part series on networking, including a "how-to" session, a speed networking event with peers, and a networking session with senior leaders to practice newly acquired skills.
- Worked with The Posse Foundation to provide mentoring and career development opportunities to at-risk students.
This ERG story appeared in the 2012 ERG Annual Report.