Organizational Profile

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The Allstate Corporation is the largest publicly held personal lines property and casualty insurer in America. We provide insurance products to approximately 16 million households. Allstate was founded in 1931 and became a publicly traded company in 1993. We are listed on the New York Stock Exchange under the trading symbol ALL and are widely known through the “You’re In Good Hands With Allstate®” slogan.

Allstate had $126.9 billion in total assets at the end of 2012, compared with $125.2 billion at the end of 2011.

We have approximately 70,000 professionals made up of employees, agency owners and staff. Of Allstate's employees, 57% are women, and 32% are minorities.

Allstate had 11,200 exclusive agencies and financial representatives in the United States and Canada at year-end 2012. Allstate agencies provide excellent service and a broad array of products to customers who want local advice and a personal relationship.

For customers who prefer to handle their own insurance needs, we provide our Esurance and Encompass distribution channels, which enable them to do business with Allstate when, where and how they choose.

We also continue to reinvent protection and retirement for the consumer with a number of innovative products:

  • In 2012, we rolled out Drivewise® to seven additional states. This telematics offering was introduced in 2011 and gives customers discounts based on their actual driving behaviors. The product is scheduled to be available in 20 states by June 2013.
  • Good Hands® Roadside Assistance, a nationwide pay-as-you-use roadside service, had more than 850,000 members by the end of 2012.
  • In 2012, we launched our new Claim Satisfaction Guarantee for auto insurance across the country following a successful four-state pilot.
  • We made progress in broadening our relationships with customers through a 9.3 percent increase in life insurance policies written through Allstate agencies in 2012 versus the previous year.

Our Shared Vision

Our Shared Vision provides the “why, how and what” behind everything we do at Allstate. It provides the road map for our continued success. Through this vision, we will truly put the customer at the center of everything we do. We will become an even more valuable company to our customers, associates, investors, our communities and society—a company with strong earnings potential and financial performance that sets the benchmark for our industry.

Our Purpose

We are the Good Hands People®: We help people realize their hopes and dreams through products and services designed to protect them from life’s uncertainties and to prepare them for the future.

Strategic Vision

To reinvent protection and retirement for the consumer.

Our Values

  • Honesty, caring and integrity
  • Inclusive diversity
  • Engagement
  • Accountability
  • Superior performance

Corporate Goal

We will grow the value of our company for our customers, our associates, our shareholders, our communities and society.

Our Principles

  • Put the customer at the center of all of our work and provide the products and services they need in ways they want them.
  • Take an enterprise view of our people and processes and work as a single team to advance Allstate rather than our individual interests.
  • Provide superior returns to shareholders by growing and leveraging risk and return trade-offs.
  • Focus relentlessly on those few things that will provide the greatest impact.
  • Execute well-considered decisions with precision and speed.
  • Hire carefully, develop and inspire aggressively, manage respectfully, empower, reward and celebrate appropriately.
  • Be a learning organization.

Our Operating Priorities

  • Consumer focus
  • Operational excellence
  • Enterprise risk and return
  • Capital management

To find out more, view our vital statistics, which provide detailed state-by-state information.

Financial strength and performance

Allstate is one of the strongest companies in our industry. Both Allstate Insurance Company and Allstate Life Insurance Company had an A.M. Best financial strength rating of A+ (superior) as of year-end 2012. Allstate held $20.6 billion in capital and our well-diversified investment portfolio was $97.3 billion at year-end 2012.

This financial strength enables Allstate to grow our business and keep our promises to our customers, investors, employees and communities through good and bad economic conditions.

Allstate had a good finish to a strong year despite the costs incurred from Superstorm Sandy. Our strategy of providing differentiated products to four consumer segments while improving returns is working. Net income for 2012 was $2.31 billion, or $4.68 per diluted share, compared with $787 million, or $1.50 per diluted share in 2011. Total revenues were $33.32 billion in 2012 compared with $32.65 billion in 2011. During 2012, we also continued to invest in initiatives that help make communities safer and stronger.

Visit for current information about our financial strength, assets, investment portfolio, net income and revenues.

For more detailed financial information, see our most recent Annual Report.

Allstate's Consumer Segmentation Strategy

When purchasing insurance or any other product or service, consumers have more choices than ever before – and they know it. But decision-making power is not in the customer's hands alone. A company can build tremendous customer loyalty over time by making it a top priority to understand and meet its customers' needs. As a result, Allstate continues to refine its product offerings, marketing outreach and customer service based on careful research. Our company now serves four different consumer segments with distinct interaction preferences (advice and assistance versus self-directed) and brand preferences (brand-neutral versus brand-sensitive).

Customer Segmentation Strategy
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