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Role of Insurance in America
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Role of Insurance in America
The insurance industry is a vital part of the economy...
The industry helps Americans protect themselves, their loved ones, their homes and other assets against the risks they face.
In fact, at Allstate, we have a saying that insurance is the oxygen of free enterprise." We can't see it. We can't touch it. But without it, nothing thrives. Without insurance, think how difficult it would be to buy homes, drive cars, operate businesses or save for retirement. Insurance is what keeps our economy running. In many respects, it's what makes the American dream a reality.
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While the insurance is arguably one of the most regulated and complex industries in the U.S., it is also one of the least understood, as our research shows. In response, in 2006 Allstate introduced a consumer education campaign that aims to raise awareness and educate consumers about the role of our industry in America. The campaign explains everything from where premium dollars go to how coverage is priced. The campaign has run in newspapers and magazines countrywide, including The Wall Street Journal and The Atlantic.
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See the Corporate Advocacy section for examples of the campaign ads.
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