Mark started working at Allstate Northern Ireland in 2010 as an analyst in the search engine optimisation team. He studied at the University of Ulster and at Harvard University, studying Computer Science and Advanced Leadership and Management.
Mark has over 15 years experience in IT and as well as the UK he has worked and lived in the USA and SE Asia. He worked as a Software Engineer for Nisoft in Singapore and has also worked as a contract web developer, project director, technology researcher and an internet marketing analyst before coming to work for Allstate Northern Ireland. Mark's interest in search engine and internet marketing first began in 2005, when he was working in the technology research team at worldwinner.com and tasked with identifying ways of growing player acquisition levels.