Three Allstate employees discussing business within their office

Which video has the X the TXT factor?

Allstate Northern Ireland and Cool FM launch road safety message

Allstate Northern Ireland today (Friday 20 January) launched student-created road safety videos to decide the winner of their 'X the TXT' campaign, promoting a "Don't Text and Drive" road safety message. Back in September 2011 Allstate Northern Ireland and Cool FM ran a competition for students to come up with an idea for a 30 second video clip for YouTube to promote the road safety message.

Three finalists were selected - Ulidia Integrated College, South Eastern Regional College and Craigavon Senior High School. All 3 finalists were given a day to film and edit their video clips at the Cool FM studios. Now you can help decide which school gets the message across best by visiting Cool FM's website or by visiting the X the TXT Facebook page and voting for your favourite.

"As part of the campaign each school was asked to come up with an idea to promote the safe driving message that texting and driving kills. Storylines had to be compelling with each video showing how distracting it is to text and drive. The winning school will receive £1,000 and the students will receive tickets for a concert of their choice in the Odyssey," says Sonya Kerr of Allstate Northern Ireland.

Mark Mahaffy, Managing Director of Cool FM said, "We are proud to be able to support this innovative campaign which tackles a very serious and pertinent issue that is particularly relevant to young people in Northern Ireland. After watching these short films we hope that people will think twice before picking up their mobile phone when driving and realise that a quick reply to a text message or answering a phone call is never worth putting lives at risk. "

It is currently illegal in Northern Ireland to use your mobile phone whilst driving but PSNI reports indicate that many road users continue to text and call whilst driving - despite the dire consequences.

Allstate Northern Ireland launched the 'X the TXT' campaign in 2010 as part of their community programme and so far over 60 schools and colleges have taken part in the X challenge, receiving a serious road safety message whilst learning media skills in a fun and interactive way. The campaign is endorsed by PSNI and DOE.

Remember Don't TMPT F8 THT TXT can W8!

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